Beverly Mahone's Page

Guest writers for Lyved, a blog about life and living it to its fullest. Lyved covers various topics including: success, news, politics, the environment, business, people, and health, among other subjects.

The articles must be positive and written with social media in mind. For more info please visit: http://www.lyved.com/write-for-lyved/ send email to: at life@lyved.com
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As I read through the responses to the questions I asked when you first signed up for Your Time to Shine, several of you commented on your “shyness” as something that might hold you back from doing media interviews.

If you’ve never done an interview, it can seem intimidating, but it doesn’t have to be. Here are some tips to practice to help prepare you for Your Time to Shine:

Think of the interview as a conversation with a good friend: To master the media interview, you should change th… Continue

Producers, Assignment Editors and Reporters are swamped with emails daily and have only a few seconds to determine if they want to keep reading past the headline and the first couple of sentences.

Here is a list of the things that turn reporters off.

• The release looks like an advertisement.
• The release does not present anything that is "newsworthy."
• The release lacks an interesting angle.
• The release is not compelling enough.
• The release uses "hype" and exaggerations.
• The release i… Continue

Having a News Hook means connecting a story to something that’s already in the news makes it more interesting. For instance: some hot topics right now include Hurricane Gustav and the pregnancy of Sarah Palin's teenage daughter.

Here's how you could tie in for media exposure:

Did you live through Hurricane Katrina?
Do you have family members from the evacuated areas?
Have you written a book about floods, other disasters, how people cope during displacement, etc

Are you an author who's written… Continue

1. Not targeting your audience, or targeting the wrong audience.

Self promotion begins with a plan. Decide who you want your promotion efforts to reach: Different types of promotion are effective with different groups.

2. Spamming

Email is free, so why not promote your product this way? Indiscriminate mass emailing is also known as spamming, and it's a faster way to make enemies than friends. Think of it as the email equivalent of telemarketing calls and you'll see why many peop… Continue